Leadership Requires Systems Change – Blog | SustainAbility

Encouragingly, companies are joining together with other organizations in an attempt to change the rules of the game and find the levers for change in the system.

via Leadership Requires Systems Change – Blog | SustainAbility.

#NaturalCapital at Risk – The Top 100 Externalities of Business

The report was released recently at an Environment summit in New Delhi by The TEEB for Business Coalition, a global, multi stakeholder platform formed to develop and support the uptake of natural capital accounting in business decision-making. The report estimates the top 100 environmental externalities are costing the global economy $4.7 trillion a year in terms of the economic costs of greenhouse gas emissions, loss of natural resources, loss of nature-based services such as carbon storage by forests, climate change and air pollution-related health costs.

via Business coalition study shows urgency of green economy transition on Environmental Expert.

5 ways to communicate sustainability beyond words | GreenBiz.com

Developing a brand/identity to represent and highlight your efforts in sustainability is very effective. This work can and should complement or align with the organization’s overall brand but still be different enough to compel target audiences to learn more or at least investigate further. A sustainable brand easily can become recognizable and well-known, further adding to the positive reputation of a company. This is good for recruitment and retention, employee engagement and customer loyalty.     

via 5 ways to communicate sustainability beyond words | GreenBiz.com.

Rethinking Sustainability: Brand Risks And Opportunities (Webinar) – Sustainability

@Verdantix free webinar will reveal five #sustainability communications strategies used by organisations today, and outline the benefits of adopting sustainability as a key brand attribute and implementing innovative sustainability communications.

Thursday, April 25, 2013

4.00pm – 5.00pm (UK)

11am – 12 noon (EDT)

8am – 9am (PST)

via Rethinking Sustainability: Brand Risks And Opportunities (Webinar) – Sustainability.

Livestream-Solar Summit 2013 from Greentech Media in Phoenix, AZ

http://www.ustream.tv/channel/9640473 Effective Marketing for Solar @5:45-6:45 (central time zone) Other sessions ongoing today & tomorrow.Solar Summit 2013 Livestream from Greentech Media in Phoenix AZ

Environmental Marketing Workshop from Yale Center for Business and the Environment

#enviromktg
The event will feature speakers from ThinkEco, RecycleBank, and Vine.com. There is also a career panel from 3-4.
More info here: http://environment.yale.edu/events/detail/53687/

Link Sustainability to Corporate Branding, Verdantix Says · Environmental Management & Energy News · Environmental Leader

Chief marketing officers can add strategic value by integrating the company’s sustainability ethic and messages into the corporate brand, an approach that will lead to revenue growth.

via Link Sustainability to Corporate Branding, Verdantix Says · Environmental Management & Energy News · Environmental Leader.