How to Green Your Brand by Ms. Victoria Fritz

A functional approach builds brand associations by conveying information on environmentally soundproduct attributes that are advantages over competing brands.

via How to Green Your Brand by Ms. Victoria Fritz.

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This entry was posted in corporate sustainability, Going Green, Green Business Trends, Green Marketing, Promoting Corporate Sustainability, Promoting Eco-Friendly, Promoting Energy conservation, Promoting Green, sustainability and tagged , , , , , . Bookmark the permalink.

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