5 ways to communicate sustainability beyond words | GreenBiz.com

Developing a brand/identity to represent and highlight your efforts in sustainability is very effective. This work can and should complement or align with the organization’s overall brand but still be different enough to compel target audiences to learn more or at least investigate further. A sustainable brand easily can become recognizable and well-known, further adding to the positive reputation of a company. This is good for recruitment and retention, employee engagement and customer loyalty.     

via 5 ways to communicate sustainability beyond words | GreenBiz.com.

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