Green Marketing Is Alive and Kicking | Sustainability Marketing, Eco Marketing, Environmental Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting

leading our messaging with primary benefits—the money savings, the genuine health benefits, the convenience associated with sharing a car or owning one—(or driving in the carpool lane), and supplementing those messages, albeit on a secondary basis with the legitimate environmental benefits that consumers tell us they want to hear” — then green marketing is alive and well.

via Green Marketing Is Alive and Kicking | Sustainability Marketing, Eco Marketing, Environmental Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting.

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