The GREEN MARKET: Study on US Environmental Attitudes and Implications for Business

The survey data suggests that government, business, and non-profits have room to encourage and empower Americans to take small steps towards protecting the environment. The fact that consumers increasingly feel they can at least take small steps to improve the environment has implications for business and government. Calls to personal action can induce behavioral changes. This approach is especially effective if consumers see that government and business are doing their part to protect the environment.

via The GREEN MARKET: Study on US Environmental Attitudes and Implications for Business.

Advertisements
This entry was posted in corporate sustainability, Going Green, Green Business Trends, Green Incentives, Green Marketing, Promoting Eco-Friendly, Promoting Energy conservation, Promoting Green, sustainability and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s