The Rise of the Biobased Economy — and Why Brand Owners Need to Develop a Strategy in 2012 | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting

biobased products figure prominently in our future. We predict that all products will ultimately be judged by their carbon content and their potential to effect global climate change.

via The Rise of the Biobased Economy — and Why Brand Owners Need to Develop a Strategy in 2012 | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting.

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