The 3 steps to effective communication about sustainability | GreenBiz.com

builds a strong bond with consumers over shared values, not just product features. Beyond the usual channels, communications professionals should also tap into resources such as the Carbon Disclosure Project and the Dow Jones Sustainability Index to endorse their firm’s performance and blend these into the media plan. Carefully selected facts and figures — not reams of data — are a very useful tool to back up sustainability statements.

via The 3 steps to effective communication about sustainability | GreenBiz.com.

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