Monthly Archives: November 2012

Sustainability Marketing: Sustainability Marketing (2nd ed): ‘New and Improved’

A ‘Global Perspective’ ~ It includes cases from a more diverse range of countries than before, and provides an overview of differences and developments in sustainability marketing in key regions and countries via Sustainability Marketing: Sustainability Marketing (2nd ed): 'New and … Continue reading

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How to Green Your Brand by Ms. Victoria Fritz

A functional approach builds brand associations by conveying information on environmentally soundproduct attributes that are advantages over competing brands. via How to Green Your Brand by Ms. Victoria Fritz.

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VERGE SF: November 12-13, 2012 Watch Live – GreenBiz Events

Free Immediate Access to VERGE SF – Register NowLive Programming Schedule Monday, November 12 2012 via VERGE SF: November 12-13, 2012 Watch Live – GreenBiz Events.

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