Monthly Archives: December 2012

Five steps to a winning sustainable marketing strategy | 2degrees

Just as you wouldn’t approach sustainability as a point of difference, your aim shouldn’t be to improve your brand’s reputation or build trust — those are just happy outcomes. The objective, as ever, is to reinforce what you stand for … Continue reading

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Reed Hundt and Blair Levin: Grow the economy, save the climate

“the potential to move rapidly to a new platform of power creation and use reminds US of 1994 – when breakthroughs in digital mobile communications, fiber optics, microprocessors, and information digitization all combined to make possible the Internet-driven boom.” via … Continue reading

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Solar power’s next shining | Sustainability & Resource Productivity Practice | McKinsey & Company

“McKinsey research indicates that the industry is suffering from growing pains rather than undergoing death throes. Solar is entering a period of maturation that, in just a few years, will probably lead to more stable and expansive growth” via Solar … Continue reading

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Solar Panels for Every Home – NYTimes.com

Solar photovoltaic power would give America the potential to challenge the utility monopolies, democratize energy generation and transform millions of homes and small businesses into energy generators. Rational, market-based rules could turn every American into an energy entrepreneur. That transition … Continue reading

Posted in clean energy, energy, Green Business Trends, renewable energy, renewables, smart grid, solar, sustainability | Tagged , , , , | 1 Comment

SHFT | The Big SHFT: Mike Biddle, Plastics Pioneer

SHFT | The Big SHFT: Mike Biddle, Plastics Pioneer.

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Detox | Greenpeace International

Detox | Greenpeace International.

Posted in event marketing, Going Green, Green Business Trends, Green Incentives, Green Marketing, Promoting Corporate Sustainability, Promoting Eco-Friendly, Promoting Green | Tagged , , , , , | Leave a comment