Five steps to a winning sustainable marketing strategy | 2degrees

Just as you wouldn’t approach sustainability as a point of difference, your aim shouldn’t be to improve your brand’s reputation or build trust — those are just happy outcomes. The objective, as ever, is to reinforce what you stand for in the minds of your target audience.

via Five steps to a winning sustainable marketing strategy | 2degrees.

Advertisements
This entry was posted in corporate sustainability, event marketing, events, Going Green, Green Business Trends, green events, Green Incentives, green teams, incentives, Promoting Corporate Sustainability, Promoting Eco-Friendly, Promoting Energy conservation, Promoting Green, sustainability and tagged , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s