Category Archives: trade shows

5 ways to communicate sustainability beyond words | GreenBiz.com

Developing a brand/identity to represent and highlight your efforts in sustainability is very effective. This work can and should complement or align with the organization’s overall brand but still be different enough to compel target audiences to learn more or … Continue reading

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Environmental Marketing Workshop from Yale Center for Business and the Environment

#enviromktg The event will feature speakers from ThinkEco, RecycleBank, and Vine.com. There is also a career panel from 3-4. More info here: http://environment.yale.edu/events/detail/53687/

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The New Metrics of Sustainable Business Conference | Sustainable Brands

The New Metrics of Sustainable Business Conference | Sustainable Brands.

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How to grow consumer attachment to green brands | GreenBiz.com

ree attributes that have a significant impact on consumer attachment: the degree of product involvement, the level of consumer self-esteem and the propensity for public self-consciousness. Here are some thoughts on how these characteristics can help green marketers better engage … Continue reading

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Global Reporting Initiative Publishes New Guidelines for Green Events | GreenBiz.com

Global Reporting Initiative Publishes New Guidelines for Green Events | GreenBiz.com.

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Sustainable Apparel Rating Tool Set For Mid-Year Public Launch | GreenBiz.com

intended to help companies understand what’s going into their products and the impacts of their supply chains, essentially acting as a measuring stick for sustainability via Sustainable Apparel Rating Tool Set For Mid-Year Public Launch | GreenBiz.com.

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Bamboozled: How Eco-Friendly is Eco-Fashion? | Motherboard

Bamboozled: How Eco-Friendly is Eco-Fashion? | Motherboard.

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